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This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that [Read More]
Learn more at www.listrak.com Listrak is an integrated, self service email campaign management solution that offers detailed management and analysis tools to companies seeking to simplify, synchronize and capitalize on their online marketing endeavors.
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Future of Telecom and Consumers. Belgacom client event – 700 CEOs and CIOs by conference keynote speaker Dr Patrick Dixon. Future of communications, marketing, management, leadership, virtual teams and virtual organisations. Virtual meetings and distance learning. Future bandwidth, video streaming demand, convergence and divergence of technology. Future innovations in communication. Strategy for emerging markets and developed markets.Banks will become phone companies and telecom companies will become banks. Mobile payment systems, micropayments, mobile phone credit card transactions and loans.All innovation is divergent – doing things different and better. But most companies focus on convergence on price, quality, features.image, branding, winning customers, online marketing and building trust. Consumer changes, preferences and lifestyles. Videoconferencing and virtual teams. Winning the war for talent – motivation and leadership styles.
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