How To Market Your New Online Presence
The new online business that was once just a thought in your head is now up and running. You may be wondering why there is absolutely no traffic or income from this presence that you created. Well simply put you are a storefront in the middle of the desert without any roads. How in the world are people supposed to get to your website to purchase your products or sign up for your programs? This is where internet marketing comes into play and will be the deciding factor of whether or not you will be able to make money or not. Simply put you can market your web presence online for free as long as you are willing to spend a lot of time working on the promotion of your site. The bad part of marketing online is everything is usually a year behind. What this means is as you market the work you put in will not pay off up front, but usually start paying off a year in the future. Personally I spent thousands of hours on the creation of my first site and today it makes me hundreds each month even though I do very little.
To begin internet marketing is composed of two major parts. The first part is everything within your website or whatever you created (blog, forum, social site,). This is a very important part of internet marketing because all the backlinks and trust in the world will not help a website that is of poor quality to begin with. Take time to set up a good content management system such as WordPress which will let you update and change your site whenever you want to. Google is always looking for up to date information for their users so if your presence is providing up to date information on your niche then it has a much better chance of coming up in the SERPs higher than your competitors who do not provide up to date information. Some other on site factors that really make a difference is what you decide to put in the meta title and description. These are what the search engines use to display your website in their results. So make sure they fit your website very well because is a person searches google and your site says “buy blue crayons” but only sales red crayons then the person is gone and you stay broke.
The second factor of internet marketing is the external presence of your website. This consists of everywhere that will point people and search engines to your new online presence. If you worked hard on the presence itself then people will more than likely link to you without you having to ask or provide content to them. This of course will only work if you are getting people to your website to see how helpful it is. To get your first visitors you will need to work hard. Personally the places that I recommend starting is free general directories which you can find at directorycritic.com and social websites. Use social websites that you feel the most comfortable with such as facebook and twitter. You can also use social bookmarking websites which you can find by searching Google for “list of social bookmarking websites”. It is also really important to communicate with other webmasters so join a webmaster forum. Two of the most popular are v7n.com/forums/ and digitalpoint.com.
Well this is the start for those looking to begin their internet marketing journey. Remember don’t expect much your first year it will be more of a learning period. Also remember that internet marketing is a constantly changing beast so don’t ever get to comfortable you will always have to be learning.
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